Big news in the tech world: smartphone shipments are up, but it’s not all about Apple this time. According to the latest report from IDC, a total of 289.4 million smartphones were shipped globally in the first quarter of 2024. But guess what? Apple’s share dropped, while Samsung took the lead.
So, here’s the scoop: Apple shipped around 50 million units, putting it in second place with a market share of 17.3%. That’s a dip from last year. Meanwhile, Samsung snagged the top spot, shipping 60.1 million units, capturing 20.8% of the market.
But wait, there’s more! Other players are making moves, too. Xiaomi and Transsion are the real winners here. Xiaomi’s market share grew to 14.1%, shipping over 10 million more units than last year. And Transsion? They almost doubled their market share, hitting close to 10%.
According to Nabila Popal from IDC, there’s a power shift happening among the top smartphone companies. Xiaomi’s making a strong comeback, while Transsion is gaining ground with aggressive growth in international markets.
And here’s the kicker: Transsion might not be a household name like Xiaomi or Apple, but they’re making waves with brands like Infinix, Tecno, and Itel. Plus, Xiaomi’s giving Apple a run for its money in China.
So, what’s next in the smartphone wars? With Samsung holding strong and Xiaomi and Transsion on the rise, it’s anyone’s game.
