Gmail’s 20th Anniversary; People Thought It Was an April Fool’s Day Prank

Back in the day, Google’s co-founders Larry Page and Sergey Brin were notorious pranksters. Every April Fool’s Day, they’d come up with outrageous ideas—like a research center on the moon or a “scratch and sniff” search engine feature.

But in 2004, they decided to pull off a joke that no one would believe: they introduced Gmail. Yup, the same Gmail we all know and love today!

At the time, offering a whopping 1 gigabyte of storage per account seemed wild. To put it in perspective, that’s about 250 to 500 times more space than other email services like Yahoo and Microsoft offered. Talk about a game changer!

Not only did Gmail offer heaps of storage, but it also had Google’s powerful search technology built in. This meant you could easily find old emails or photos in a flash. Plus, it automatically organised your messages into neat threads—making conversations flow smoothly.

Marissa Mayer, a former Google exec who helped create Gmail, said it was all about the three ‘S’s: storage, search, and speed.

The joke was so convincing that even news outlets like The Associated Press fell for it at first! People couldn’t believe it was real.

And just like that, Gmail became a staple in our digital lives. Who knew an April Fool’s prank could change the way we email forever?

But here’s the kicker: Gmail wasn’t just a prank—it was the real deal. Former Google engineer Paul Buchheit, who helped create Gmail, said they aimed to make a product so unbelievable that people would question if it was real.

Building Gmail wasn’t a walk in the park—it took three whole years! They called it “Caribou,” a nod to a joke in the Dilbert comic strip. “There was something sort of absurd about the name Caribou, it just made me laugh,” said Buchheit, one of Google’s earliest employees.

When The Associated Press got wind of Gmail, they knew it wasn’t just another April Fool’s joke. A reporter was summoned to Google’s headquarters in Mountain View, California, where co-founder Larry Page greeted them with a mischievous smile.

Fast forward to today, and Gmail boasts a whopping 1.8 billion active users. That’s a lot of emails! But with 15 gigabytes of free storage per account, who’s counting?

You see, Gmail revolutionized the way we think about email. No longer do we need to worry about running out of space—Google’s got us covered. And with additional storage options available, it’s easier than ever to hoard those emails and photos.

After Gmail’s success, Google continued its streak of innovation. Google Maps, Google Docs, and the acquisition of YouTube all followed suit. Then came Chrome and Android, shaping the digital landscape as we know it today.

But with Gmail’s promise of scanning emails for personalized ads, Google also raised concerns about digital surveillance. Yet, it didn’t deter users from flocking to the service.

In its early days, Gmail faced capacity constraints, with only 300 old machines to support a limited audience. This scarcity made Gmail invitations a hot commodity, fetching up to $250 on eBay.

However, as Google expanded its data centers, access to Gmail became easier. By 2007, Gmail opened its doors to all, marking it as a Valentine’s Day gift to the world. And who could forget the April Fool’s joke about “Gmail Paper,” offering to print email archives on soybean sputum? Oh, Google, always with the pranks!

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